Crunch time

TechCrunch (TC), being a technology blog, should be stand-alone and independent website.

Gadget reviews are usually deal sealers or breakers for consumers.

These consumers want the best out of their money, so what do they do? They read and research about the item before purchasing it, carefully scrutinizing each details, pros and cons.

TechCrunch has been investing with tech companies, and yes, those are the same companies that they cover and write about.

There are three things that one should take note in the case of TechCrunch

·         Independency

·         Affiliation

·         Bias

As a result of these investments, TC has been writing articles that favors the companies which they’re affiliated to. They couldn’t maintain independence from these companies so they use TC as a tool in promoting the products of those companies.

Yes it has been done by TC, they have been writing articles favorable to their partners. It was observed and criticized by other journalists.

TC’s bias is obvious; it is towards their business partners. If an article would hurt one of their partners, they would probably think twice or even thrice before publishing it. On the other hand, there will be no reservations when it comes to praises and good articles.

How can you openly criticize a certain item or product that belongs to your business partners?

TC will just make misleading stories and reviews.

Yes money is important to run or to maintain something like TechCrunch.

I personally like and consult technology websites and I also read their reviews on specific items.

But in the case of TC, why invest with tech companies which you review or write a story about?

It reminds me of how a giant network delivers a story about an electric company.